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Coca-Cola Enterprises Inc. Us

Headquarters Atlanta, Georgia, USA
CEO Muhtar Kent
Total Revenue 24.1 Billion Dollars
Net Income 5.1 Billion Dollars
Reporting Cycle Annual Reporting
Report Quality G3 - B Self Declared
Assurance Self Audited
Ownership Structure Public Corporation
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Summary [login to edit summary]

Coca-Cola is one of the world’s largest beverage producers, with its products sold in more than 200 countries. The company’s trademark soda is Coca-Cola, but it also manages an extensive portfolio of carbonated and non-carbonated beverages in several niche markets. Since 2002, Coca Cola has reduced its total water use by 6% and reduced its water use ratio by 19% indicating that the company has been trying to make some measurable improvements. The company has partnered with some Non Governmental Organizations to conserve and preserve fresh water sources while implementing a variety of independent water projects aimed at improving water supply and productive water use (among other goals) in various locations around the world. Initiatives such as the newly introduced ionized air rinsers, signing of the Federation House Commitment and the use of Envirowise toolkit are commendable and could lead to greater reduction in water use. Most of the company’s stewardship goals, however, cannot be substantiated at this time and should be evaluated on a continuous basis to ensure that the promises made by Coca Cola are kept. Coca Cola’s combined development of sustainable insulation and HFC -free refrigeration as well as its proprietary EMS -55 system has shown the company’s commitment to long term GHG emission reduction. More research and implementation is however needed in order to produce more significant reduction in GHG emissions. Coke still has a long way to go in this regard (has a very large fleet of transportation vehicles). In addition to the introduction of new glass and plastic bottle designs that are lightweight (which ensure that less material is used in production), the company has made significant investment in recycling facilities. Coca Cola has had some problems in India where water shortage is a major concern and the company has been accused of contributing to the scarcity.

Sector: Beverages (Non-Alcoholic)

Reducing Product/Service Impacts Greenhouse Gases Air Pollution (other than GHG) Energy Use Biodiversity Material Use Waste Water Use Hazardous Spills Environmental Compliance Environmental Expenditures Community Impact Local Procurement Capacity Building Child Labour Indigenous Rights Cancer Research HIV/AIDS Research Human Rights Employee Wages Training and Benefits Employment Equity Collective Bargaining Occupational Health and Safety Military Involvement Customer Health and Safety Accessibility to Product Information Customer Satisfaction Marketing Ethics Customer Privacy Organics Fair Trade Animal Testing Government Assistance Direct Economic Impact Political Contributions Anti-Corruption Anti-Competitive Behaviour CEO Compensation Category Breakdown
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Rating_7
Environment [login to edit summary]

Indicators
  1. Reducing Product/Service Impacts (9)
  2. Greenhouse Gases (12)
  3. Air Pollution (other than GHG)
  4. Energy Use (7)
  5. Biodiversity (2)
  6. Material Use (23)
  7. Waste (1)
  8. Water Use (22)
  9. Hazardous Spills (1)
  10. Environmental Compliance
  11. Environmental Expenditures

As Coca-Cola is a beverage producer, water use is one of the most critical environmental impacts that Coke must manage. They have been taking steps in the right direction and have achieved a three percent improvement in water use efficiency, as sales volume increased four percent. They now use an average of 2.52 liters of water to make one liter of beverage, compared to 2.59 liters. Another key indicator they are focusing on is material use and recycling initiatives. They are planning to invest more than $60 million to build the world’s largest plastic-bottle-to-bottle recycling plant in the United States. Their goal is to recycle or reuse 100% of the company’s PET bottles in the US. Only about 10 percent of its bottles are reportedly recycled now.

Rating_5
Society [login to edit summary]

Indicators
  1. Community Impact (21)
  2. Local Procurement (2)
  3. Capacity Building (1)
  4. Child Labour (2)
  5. Indigenous Rights
  6. Cancer Research
  7. HIV/AIDS Research (2)
  8. Human Rights (17)
  9. Employee Wages Training and Benefits (2)
  10. Employment Equity (2)
  11. Collective Bargaining (2)
  12. Occupational Health and Safety (2)
  13. Military Involvement

Coca-Cola Enterprises Inc. has an Environmental Education Foundation, which contributes to the preservation of the environment and environmental education by supporting and assisting the development of environmental groups.

Coca-Cola states that they have established an HIV /AIDS care program in Africa and has made HIV /AIDS awareness, treatment and prevention programs available to employees and the families of the employees. On the other hand, Coca-Cola has been criticized for regularly denying health insurance to employees and their families, and failing to aid in the prevention of AIDS in Africa.

Coca-Cola has a spotty human rights record consisting of everything from allegations of racism to accusations of outsourcing to companies with low safety standards.

Rating_4
Product Responsibility [login to edit summary]

Indicators
  1. Customer Health and Safety (25)
  2. Accessibility to Product Information (2)
  3. Customer Satisfaction (1)
  4. Marketing Ethics (3)
  5. Customer Privacy
  6. Organics
  7. Fair Trade
  8. Animal Testing

Coca-Cola Enterprises inc. acknowledges that obesity is a public health concern across North America and Europe; therefore, they have partnered with educators, parents, sports and nutrition experts, and public policy makers to address the challenge.

Coca-Cola has been criticized for one of their major marketing strategies of signing exclusivity contracts with “cash-strapped” school boards and Universities across North America. These contracts give Coca-Cole the exclusive rights to sell their products in schools across North America.

Coca-Cola has consumer response procedures in place that allow consumers easy access to product information and facilitate the communication of complaints, concerns, product questions and general feedback.

Rating_3
Corporate Citizen [login to edit summary]

Indicators
  1. Government Assistance
  2. Direct Economic Impact
  3. Political Contributions (3)
  4. Anti-Corruption
  5. Anti-Competitive Behaviour (3)
  6. CEO Compensation (1)

Coca-Cola Enterprises Inc. has a record of anti-competition violations including a $68 million anti-monopoly fine after loosing a battle with a Mexican shopkeeper. CEO Edward Neville Isdell has a total calculated compensation package of roughly $32 million. Total lobbying expenditure for 2007 was $256,000.

Genealogy [login to edit genealogy]

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