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Kellogg

Headquarters Battle Creek, Michigan
CEO David Mackay
Total Revenue $11,776,000 US
Net Income $1,868,000,000 US
Reporting Cycle Annual
Ownership Structure Public
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Summary [login to edit summary]

For more than 100 years, Kellogg (NYSE: K) has been the leader in providing convenience foods including cereal, cookies, and crackers. In 2008, the firm grossed an excess of 13 billion dollars in sales. In 1906, the company began with 44 employees in Battle Creek, Michigan. The founder, W.K Kellogg was committed to good health and nutrition. Presently, the organization employs more than 32,000 people in 19 countries around the world. The employees of Kellogg take pride in their continued commitment to maintaining the core values of W.K Kellogg.

Sector: Food (Diversified)

Reducing Product/Service Impacts Greenhouse Gases Air Pollution (other than GHG) Energy Use Biodiversity Material Use Waste Water Use Hazardous Spills Environmental Compliance Environmental Expenditures Community Impact Local Procurement Capacity Building Child Labour Indigenous Rights Cancer Research HIV/AIDS Research Human Rights Employee Wages Training and Benefits Employment Equity Collective Bargaining Occupational Health and Safety Military Involvement Customer Health and Safety Accessibility to Product Information Customer Satisfaction Marketing Ethics Customer Privacy Organics Fair Trade Animal Testing Government Assistance Direct Economic Impact Political Contributions Anti-Corruption Anti-Competitive Behaviour CEO Compensation Category Breakdown
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Your personalized score for Kellogg
5.64/950.8%
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Rating_6
Environment [login to edit summary]

Indicators
  1. Reducing Product/Service Impacts
  2. Greenhouse Gases (4)
  3. Air Pollution (other than GHG)
  4. Energy Use (3)
  5. Biodiversity
  6. Material Use (3)
  7. Waste (1)
  8. Water Use (3)
  9. Hazardous Spills
  10. Environmental Compliance
  11. Environmental Expenditures

Kellogg has developed various initiatives aimed at reducing environmental impact including: materiality analysis, energy use, greenhouse gas (GHG) emissions, water use, waste, and packaging. Kellogg is continuously examining various approaches to incorporate environmental sustainability practices in their operations. All Environmental Issues are managed by their Chief Sustainability Officer. Presently, Doctor Celeste Clark serves in that position. She not only works in that capacity but also serves as the Senior Vice President of Global Nutrition and Corporate Affairs. Clark reports directly to the President of CEO of Kellogg along with serving as a member of Global Leadership Team.

Rating_5
Product Responsibility [login to edit summary]

Indicators
  1. Customer Health and Safety (2)
  2. Accessibility to Product Information
  3. Customer Satisfaction
  4. Marketing Ethics (5)
  5. Customer Privacy
  6. Organics
  7. Fair Trade
  8. Animal Testing

Kellogg has continued to develop innovative approaches in marketing their brand in a responsible manner in order for consumers to make what they be is informed decisions. Kellogg Global Nutrient Criteria (KGNC) is a new nutritional standard created by Kellogg to determine which products will be marketed to children. The firm doesn’t market a product that doesn’t meet a certain criteria to children under the age of 12. Kellogg Global Nutrient Criteria requirements are per serving thresholds that allow no more than the following: 200 calories, 2 grams of saturated fat and 0 gram of Trans fat, 230 milligrams of sodium, and 12 grams of sugar. Kellogg has worldwide marketing and communications guidelines that deal with their commitment and continue efforts in developing responsible best practices. One initiative consist of a new online feature, “Get Your Move On”, the website that is targeted for children will automatically interrupt screen after 15 minutes and encourage children to be more active. The feature also provides menu options as to a list of activities.

Rating_5
Corporate Citizen [login to edit summary]

Indicators
  1. Government Assistance
  2. Direct Economic Impact (1)
  3. Political Contributions
  4. Anti-Corruption (1)
  5. Anti-Competitive Behaviour
  6. CEO Compensation

Kellogg believes in the economic and social development in areas where their operations are housed. They are not only committed as an organization but they encourage their employees to champion efforts that will make a difference in the community.