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General Mills Inc.

Headquarters Golden Valley, Minnesota
CEO Ken Powell
Total Revenue $12.442 billion USD
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General Mills is the world’s sixth-largest food company. It markets products in more than 100 countries such as Green Giant vegetables, Old El Paso Mexican food and Häagen-Dazs ice cream. Their U.S. portfolio includes Yoplait yogurt, Cheerios, Wheaties and other Big G cereals.

They also market strong local brands, such as Diablitos meat spread in Venezuela, Latina pasta in Australia and La Salteña dough in Argentina.

General Mills also owns the subsidiary Small Planet Foods that offers more than 100 products that are USDA certified organic marketed under the Cascadian Farm and Muir Glen brand names.

Sector: Food (Diversified)

Reducing Product/Service Impacts Greenhouse Gases Air Pollution (other than GHG) Energy Use Biodiversity Material Use Waste Water Use Hazardous Spills Environmental Compliance Environmental Expenditures Community Impact Local Procurement Capacity Building Child Labour Indigenous Rights Cancer Research HIV/AIDS Research Human Rights Employee Wages Training and Benefits Employment Equity Collective Bargaining Occupational Health and Safety Military Involvement Customer Health and Safety Accessibility to Product Information Customer Satisfaction Marketing Ethics Customer Privacy Organics Fair Trade Animal Testing Government Assistance Direct Economic Impact Political Contributions Anti-Corruption Anti-Competitive Behaviour CEO Compensation Category Breakdown
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4.14/9 0.1%
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Rating_5
Environment [login to edit summary]

Indicators
  1. Reducing Product/Service Impacts
  2. Greenhouse Gases (8)
  3. Air Pollution (other than GHG) (2)
  4. Energy Use (4)
  5. Biodiversity
  6. Material Use (6)
  7. Waste (2)
  8. Water Use (6)
  9. Hazardous Spills
  10. Environmental Compliance
  11. Environmental Expenditures (4)

General Mills Inc. has a goal to reduce their greenhouse gas generation rate (measured as CO2 equivalent) by 15% over five years using fiscal 2005 as a baseline. In 2006, 88 % of waste was reused or recycled, while 12 % was sent to landfills or incinerated. The goal at General Mills is to reduce the solid waste generation rate by 15 %.

The General Mills Corporate Social Responsibility 2007 report mentions that the Company follows GRI reporting guidelines for environmental issues, but no index is available on this report detailing these indicators.

Rating_4
Society [login to edit summary]

Indicators
  1. Community Impact (1)
  2. Local Procurement
  3. Capacity Building
  4. Child Labour
  5. Indigenous Rights
  6. Cancer Research
  7. HIV/AIDS Research
  8. Human Rights
  9. Employee Wages Training and Benefits (2)
  10. Employment Equity (1)
  11. Collective Bargaining
  12. Occupational Health and Safety (1)
  13. Military Involvement

In 2006, General Mills and the General Mills Foundation contributed more than $74 million in cash and in-kind donations to various organizations.

For their employees, General Mills has many services, including extensive health and wellness programs for many of their facilities. The occupational safety protocols at General Mills are based on international management systems such as the OHSAS 18 ,000, but only page of their latest report is devoted to this subject.

Rating_5
Product Responsibility [login to edit summary]

Indicators
  1. Customer Health and Safety (3)
  2. Accessibility to Product Information (1)
  3. Customer Satisfaction (1)
  4. Marketing Ethics (1)
  5. Customer Privacy
  6. Organics (2)
  7. Fair Trade
  8. Animal Testing

General Mills produced marketing ethics based around guidelines involving advertising foods to children and the Company supports the principles of the Child Advertising Review Unit of the U.S. Better Business Bureau.

General Mills also has two brands focused on organic products, and the Company has devoted 20,000 acres to organic agriculture. General Mills sees the benefits of biotechnology, and believe that customers who prefer specific methods of agriculture will always have alternative choices available to them.

Rating_3
Corporate Citizen [login to edit summary]

Indicators
  1. Government Assistance
  2. Direct Economic Impact
  3. Political Contributions (1)
  4. Anti-Corruption
  5. Anti-Competitive Behaviour
  6. CEO Compensation

General Mills Inc. reports little on their corporate governance policies. Their latest report mentions that further information is available on their official website, however this leads to a circular search leading back to the original document.

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