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Kraft Foods Inc.

Headquarters Northfield, Illinois, USA
CEO Irene Rosenfeld
Total Revenue $34.356 billion USD
Net Income $3.06 billion USD
Ownership Structure Public Corporation
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Summary [login to edit summary]

Kraft Foods Inc. is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA.

Sector: Food (Diversified)

Reducing Product/Service Impacts Greenhouse Gases Air Pollution (other than GHG) Energy Use Biodiversity Material Use Waste Water Use Hazardous Spills Environmental Compliance Environmental Expenditures Community Impact Local Procurement Capacity Building Child Labour Indigenous Rights Cancer Research HIV/AIDS Research Human Rights Employee Wages Training and Benefits Employment Equity Collective Bargaining Occupational Health and Safety Military Involvement Customer Health and Safety Accessibility to Product Information Customer Satisfaction Marketing Ethics Customer Privacy Organics Fair Trade Animal Testing Government Assistance Direct Economic Impact Political Contributions Anti-Corruption Anti-Competitive Behaviour CEO Compensation Category Breakdown
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4.32/9 0.1%
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Rating_4
Environment [login to edit summary]

Indicators
  1. Reducing Product/Service Impacts (3)
  2. Greenhouse Gases (7)
  3. Air Pollution (other than GHG)
  4. Energy Use (5)
  5. Biodiversity (3)
  6. Material Use (5)
  7. Waste (5)
  8. Water Use (4)
  9. Hazardous Spills
  10. Environmental Compliance
  11. Environmental Expenditures (2)

Kraft prepared a Corporate Social Responsibility report which has not been updated since 2005. Therefore, the information regarding their environmental performance may not be accurate today.

According to this report, between the years 2004 and 2005, CO2 emissions for the company increased significantly. During the same period, Kraft’s energy use also increased. It is not clear if these increases have been mitigated.

However,in 2005 Kraft received the Corporate Green Globe Award from Rainforest Alliance. The award honored Kraft’s commitment to sustainable coffee production in El Salvador.

Rating_4
Society [login to edit summary]

Indicators
  1. Community Impact (5)
  2. Local Procurement
  3. Capacity Building
  4. Child Labour (1)
  5. Indigenous Rights
  6. Cancer Research
  7. HIV/AIDS Research
  8. Human Rights
  9. Employee Wages Training and Benefits (1)
  10. Employment Equity (1)
  11. Collective Bargaining
  12. Occupational Health and Safety (1)
  13. Military Involvement

Kraft conducted more than 52,000 interactive training sessions for employees to reinforce understanding of Kraft’s Code of Conduct for Compliance and Integrity. Kraft has set a target to be among the top safety performers in their food company peer group by 2009, and their organizational goal is to reduce lost-time accidents by at least 10 percent annually. In 2005, Kraft exceeded that goal, reducing lost-time accidents by more than 16% globally.

In 2005, Kraft’s total giving was $84.6 million in cash and in-kind donations.

Rating_5
Product Responsibility [login to edit summary]

Indicators
  1. Customer Health and Safety (1)
  2. Accessibility to Product Information (1)
  3. Customer Satisfaction (1)
  4. Marketing Ethics (1)
  5. Customer Privacy
  6. Organics (2)
  7. Fair Trade (7)
  8. Animal Testing

Kraft Foods is concerned about customer satisfaction and safety. Kraft has reformulated some of their products to reduce calories, fat, sodium, and sugar. Kraft has also developed criteria to define “better-for- you” products as part of their Sensible Solution labeling program. The Sensible Solution flag helps shoppers identify the more nutritious choices among Kraft’s products on the grocery store shelf. Kraft has also developed a number of organic products.

Rating_4
Corporate Citizen [login to edit summary]

Indicators
  1. Government Assistance
  2. Direct Economic Impact (1)
  3. Political Contributions
  4. Anti-Corruption (1)
  5. Anti-Competitive Behaviour
  6. CEO Compensation (1)

To mitigate against possible corrupt behaviour, Kraft has implemented a Compliance and Integrity group. In 2005, the group received 2,313 cases and investigated 500 “Potentially Significant Compliance Situations”, which eventually resulted in the termination of 50 employees.